Hello! This is Katrina.

As the Founder and Creative Director of Dear Karma, Katrina Leung always has a passion for making it a better world with her profession.

Born and bred in Hong Kong, Katrina also received her education at University of the Arts London, the Chinese University of Hong Kong and the University of California, Berkeley. She also served as a volunteer marketing consultant at UNESCO Bangkok in 2019.

Katrina is an experienced cultural practitioner with a proven track record in working with creatives and professionals from different disciplines to bring their shared visions to life. She served organizations ranging from sports to art & culture and social enterprise to flagship cultural institutions from pre-opening to opening, including Tai Kwun, the UNESCO-award-winning heritage revitalisation project and the Tsz Shan Monastery Buddhist Art Museum, the brainchild of tycoon Mr Li Ka Shing.

All in all, Katrina enjoys working on startup projects in which the team could realize their passion from ZERO to ONE through dedicated efforts and creativity in pulling resources together with a “can-do” mindset.

Having established a career in marketing with over a decade of experience and a passion for contributing to social good through her profession, Katrina founded “Dear Karma” in 2020.

The creative marketing consultancy is born out of a passion to bridge the gap between creativity and entrepreneurship.

As stated in its motto “We shall do good and be good”, the firm is dedicated to creating a better world with creativity and promoting financial sustainability in the arts and cultural industry.