BEE Family Coach is a comprehensive public health programme launched by Social Enterprise -- RunOurCity in March 2022 to promote Mind, Body and Spirit wellness to families in Hong Kong.

The project takes “Family” as the core target and adopts a “train-the-trainer” model. Through a series of curated trainings in “Exercise, Diet, Rest and Communication”, learners are expected to acquire solid knowledge and techniques to become a “Family Coach” to bring a healthy lifestyle into the family.

Dear Karma was honoured to be appointed as the creative agency to create the brand identity and a set of marketing collateral for this meaningful wellness programme.

The graphic mark symbolises the BEE programme bringing positive energy to the household.

The client specially briefed us to make the brand image young and energetic which stands out from the ordinary institutional style. We transformed the elements from the graphic mark into a freestyle pattern as the key visual, adding a playful touch to the overall look-and-feel.

Crew:
Project Management | Katrina Leung
Art Direction | Kenneth Kan
Social Media Illustration | Cyrus Lee @ SEEDER Design