Hong Kong Streetathon has been one of the most-aniticipated running events in Hong Kong since its inception in 2014. It is organized by the social enterprise RunOurCity with a mission to promote the running culture in Hong Kong. In light of the COVID-19 pandemic, the event was transformed into an online virtual run with the same spirit of running to explore Hong Kong.

Dear Karma was honoured to be engaged as a promotion partner to handle online content creation and social media communications.