No.HYP is born in Asia, stemming from the casual wear of the normal and blooming in the hearts of the freshly broken. It is a collection of T-Shirts for daily use, to be worn on the street and off the street. Each item is a deep emotion displayed as an easy pill to swallow. Just like getting ready in the morning, clothing first, accessories after. The brand was looking to expand its presence and sales through eCommerce.

Dear Karma was honored to review the business structure with No.HYP and offer insights for the eCommerce strategy.